Account Based Marketing
Account Based Marketing (ABM) tech focuses on sales and marketing resources with an emphasis on customer retention, defining account stakeholders and customer communication pathways. ABM’s core strategy is quality over quantity, relying on nurturing...
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Chief Marketing Technologist September 2017
MarTech Advisor 6 hours ago
Marketing Technology Insights 7 hours ago
MediaPost 9 hours ago
MarTech Advisor 12 hours ago
Just think of ABM as fishing with a spear instead of a net.
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